Marketing is simply the job of visualizing your goals in term of other people: creating relationships that encourage, entertain, and move them.
Here are some examples of FunnelCake’s marketing:
Vento Chiaro
FCM wrote a marketing plan for the Tanglewood resident woodwinds quintet, Vento Chiaro, to fit a grant they’d been awarded for educational concerts.
Franklin Einspruch
FCM created a fan base/mailing list for Franklin Einspruch, art critic and artist/publisher, for a Chelsea, NY exhibit of comics as poetry.
Somerville Open Studios
As Marketing Coordinator for Somerville Open Studios, the second largest one-weekend Open Studios event in the country, FCM produced record attendance.
Wayne Strattman
The opening FCM publicized for kinetic plasma artist Wayne Strattman in 2012 at the Charles River Museum of Industry and Innovation was one of the largest they’d ever had. FCM also wrote and managed publicity and press coverage, and executed almost all aspects of a successful Kickstarter for the show.
Jesa’s comprehensive knowledge of the arts in Boston and beyond is unmatched locally and her abilities as an organizer and marketer are off the chart. Jesa understands how to get the word out about a wide range of artists and projects, while maintaining the artists’ integrity. I send everyone who needs arts marketing, is looking for a collaborator for a creative project, or just wants to know more about what’s going on in the Boston arts to Jesa.
-Franklin Einspruch, Director and Editor-In-Chief at Delicious Line, Inc.